The Register Profiler
RESEARCH QUESTIONNAIRE
1. YOU AND THE REGISTER
1.1 How long have you been reading The Register?
More than 10 years
More than 5 years
More than 3 years
More than 2 years
More than 1 year
More than 6 months
Less than 6 months
1.2 How frequently do you visit The Register?
Daily
At least once a week
At least once a month
Less than once a month
1.3 How would you rate The Register in relation to the following?
Excellent
Good
Falling short
Generally poor
Covering topics that are important to you
Bringing news and developments to you quickly
Being technically in-depth
Providing the right mix of content types
Providing the right range of voices and viewpoints
Generally meeting your content needs
2. A BIT MORE ABOUT YOU AND YOUR WORK
2.1 Which of the following best describes your organisation's core business?
Banking, insurance and/or other financial services
Business professional services (e.g. accounting, legal, real-estate, etc)
Marketing, advertising and/or PR services
Media and publishing
Telecommunications
Manufacturing, engineering or construction
Energy (including oil, gas, nuclear, renewables, distribution)
Biotechnology, pharmaceuticals, healthcare
Retail
Transportation and logistics
Hospitality and entertainment
Research and development institution
Education and training
Government - central/federal
Government - local/regional
IT equipment and/or software manufacturer
IT dealer/reseller/VAR
IT systems integrator
Cloud or managed service provider
Other (please specify)
2.2 Does your organisation sell IT products or services?
Yes, that's our main business
Yes, but it's a small part of our overall business
No
2.3 Which part of the world are you based in?
UNITED KINGDOM
UNITED STATES
AFGHANISTAN
ÅLAND ISLANDS
ALBANIA
ALGERIA
AMERICAN SAMOA
ANDORRA
ANGOLA
ANGUILLA
ANTARCTICA
ANTIGUA AND BARBUDA
ARGENTINA
ARMENIA
ARUBA
AUSTRALIA
AUSTRIA
AZERBAIJAN
BAHAMAS
BAHRAIN
BANGLADESH
BARBADOS
BELARUS
BELGIUM
BELIZE
BENIN
BERMUDA
BHUTAN
BOLIVIA, PLURINATIONAL STATE OF
BONAIRE, SINT EUSTATIUS AND SABA
BOSNIA AND HERZEGOVINA
BOTSWANA
BOUVET ISLAND
BRAZIL
BRITISH INDIAN OCEAN TERRITORY
BRUNEI DARUSSALAM
BULGARIA
BURKINA FASO
BURUNDI
CAMBODIA
CAMEROON
CANADA
CAPE VERDE
CAYMAN ISLANDS
CENTRAL AFRICAN REPUBLIC
CHAD
CHILE
CHINA
CHRISTMAS ISLAND
COCOS (KEELING) ISLANDS
COLOMBIA
COMOROS
CONGO
CONGO, THE DEMOCRATIC REPUBLIC OF THE
COOK ISLANDS
COSTA RICA
CÔTE D'IVOIRE
CROATIA
CUBA
CURAÇAO
CYPRUS
CZECH REPUBLIC
DENMARK
DJIBOUTI
DOMINICA
DOMINICAN REPUBLIC
ECUADOR
EGYPT
EL SALVADOR
EQUATORIAL GUINEA
ERITREA
ESTONIA
ETHIOPIA
FALKLAND ISLANDS (MALVINAS)
FAROE ISLANDS
FIJI
FINLAND
FRANCE
FRENCH GUIANA
FRENCH POLYNESIA
FRENCH SOUTHERN TERRITORIES
GABON
GAMBIA
GEORGIA
GERMANY
GHANA
GIBRALTAR
GREECE
GREENLAND
GRENADA
GUADELOUPE
GUAM
GUATEMALA
GUERNSEY
GUINEA
GUINEA-BISSAU
GUYANA
HAITI
HEARD ISLAND AND MCDONALD ISLANDS
HOLY SEE (VATICAN CITY STATE)
HONDURAS
HONG KONG
HUNGARY
ICELAND
INDIA
INDONESIA
IRAN, ISLAMIC REPUBLIC OF
IRAQ
IRELAND
ISLE OF MAN
ISRAEL
ITALY
JAMAICA
JAPAN
JERSEY
JORDAN
KAZAKHSTAN
KENYA
KIRIBATI
KOREA, DEMOCRATIC PEOPLE'S REPUBLIC OF
KOREA, REPUBLIC OF
KUWAIT
KYRGYZSTAN
LAO PEOPLE'S DEMOCRATIC REPUBLIC
LATVIA
LEBANON
LESOTHO
LIBERIA
LIBYA
LIECHTENSTEIN
LITHUANIA
LUXEMBOURG
MACAO
MACEDONIA, THE FORMER YUGOSLAV REPUBLIC OF
MADAGASCAR
MALAWI
MALAYSIA
MALDIVES
MALI
MALTA
MARSHALL ISLANDS
MARTINIQUE
MAURITANIA
MAURITIUS
MAYOTTE
MEXICO
MICRONESIA, FEDERATED STATES OF
MOLDOVA, REPUBLIC OF
MONACO
MONGOLIA
MONTENEGRO
MONTSERRAT
MOROCCO
MOZAMBIQUE
MYANMAR
NAMIBIA
NAURU
NEPAL
NETHERLANDS
NEW CALEDONIA
NEW ZEALAND
NICARAGUA
NIGER
NIGERIA
NIUE
NORFOLK ISLAND
NORTHERN MARIANA ISLANDS
NORWAY
OMAN
PAKISTAN
PALAU
PALESTINE, STATE OF
PANAMA
PAPUA NEW GUINEA
PARAGUAY
PERU
PHILIPPINES
PITCAIRN
POLAND
PORTUGAL
PUERTO RICO
QATAR
RÉUNION
ROMANIA
RUSSIAN FEDERATION
RWANDA
SAINT BARTHÉLEMY
SAINT HELENA, ASCENSION AND TRISTAN DA CUNHA
SAINT KITTS AND NEVIS
SAINT LUCIA
SAINT MARTIN (FRENCH PART)
SAINT PIERRE AND MIQUELON
SAINT VINCENT AND THE GRENADINES
SAMOA
SAN MARINO
SAO TOME AND PRINCIPE
SAUDI ARABIA
SENEGAL
SERBIA
SEYCHELLES
SIERRA LEONE
SINGAPORE
SINT MAARTEN (DUTCH PART)
SLOVAKIA
SLOVENIA
SOLOMON ISLANDS
SOMALIA
SOUTH AFRICA
SOUTH GEORGIA AND THE SOUTH SANDWICH ISLANDS
SOUTH SUDAN
SPAIN
SRI LANKA
SUDAN
SURINAME
SVALBARD AND JAN MAYEN
SWAZILAND
SWEDEN
SWITZERLAND
SYRIAN ARAB REPUBLIC
TAIWAN, PROVINCE OF CHINA
TAJIKISTAN
TANZANIA, UNITED REPUBLIC OF
THAILAND
TIMOR-LESTE
TOGO
TOKELAU
TONGA
TRINIDAD AND TOBAGO
TUNISIA
TURKEY
TURKMENISTAN
TURKS AND CAICOS ISLANDS
TUVALU
UGANDA
UKRAINE
UNITED ARAB EMIRATES
UNITED STATES MINOR OUTLYING ISLANDS
URUGUAY
UZBEKISTAN
VANUATU
VENEZUELA, BOLIVARIAN REPUBLIC OF
VIETNAM
VIRGIN ISLANDS, BRITISH
VIRGIN ISLANDS, U.S.
WALLIS AND FUTUNA
WESTERN SAHARA
YEMEN
ZAMBIA
ZIMBABWE
2.4 How large is the organisation you work for?
More than 100,000 employees
50,001 to 100,000 employees
10,001 to 50,000 employees
5,001 to 10,000 employees
2,001 to 5,000 employees
1,001 to 2,000 employees
501 to 1,000 employees
251 to 500 employees
101 to 250 employees
51 to 100 employees
26 to 50 employees
11 to 25 employees
Less than 10 employees
2.5 Which of the following best describes your primary role?
GENERAL IT ROLES
CIO/IT Director/Overall Head of IT
IT Development Manager
IT Ops/Datacentre Manager
IT Support Manager
IT Manager (Other)
Project or program manager
Team leader
One person IT department
General all-rounder
Consultant/contractor
SPECIALIST PRACTITIONER ROLES
Business analyst
Enterprise architect
Systems architect
Software designer/developer
Hardware designer/developer
Testing specialist
DevOps specialist
Operations/support specialist
Security specialist
Data scientist
LEADERSHIP/COORDINATION ROLES
Chief Strategy Officer
Chief Digital Officer
Chief Data Officer
Chief Community Officer
Chief (Information) Security Officer
Chief Compliance Officer
OTHER ROLES
CEO/Managing Director
CFO/Finance Director
COO/Operations Director
CMO/Marketing Director
Finance professional
PR professional
Marketing professional
Sales professional
Pre-sales/sales engineer
Public Servant
Student
Retired
Unemployed
Other (please specify)
2.6 How old are you?
Over 70
60 something
50 something
40 something
30 something
20 something
Under 20
Rather not say
2.7 On what basis are you working at the moment?
Permanent employment
Medium term contract (6 months or more)
Shorter term contract (Less than 6 months)
Other (please specify)
2.8 How long have you worked in each of these?
More than 20 years
10 to 20 years
5 to 10 years
2 to 5 years
Less than 2 years
Your general profession or discipline
The kind of role you are in at the moment (inc with previous employers)
The specific role you are in with your current organisation
Your current organisation (in any role)
2.9 Whether your current role provides it or not, what motivates you from a professional/work perspective?
Big
motivator
5
4
3
2
Doesn't motivate me at all
1
Developing my knowledge and skills
Doing engaging/interesting work
Being allowed to do a good job
Getting respect and recogniton
Chance to influence/educate others
Advancing my career
Earning money
Getting home on time
Pleasing the boss
2.10 What's the most motivating or rewarding aspect of you current role?
2.11 What could your employer do to motivate you (even) more?
2.12 Do any of the following drive your bonus, if you get one, or otherwise contribute to how well you are seen to perform in your role?
Yes, via personal objectives
Yes, via company/team obectives
No
Business performance (e.g. sales or growth)
Product or service innovation
Delivering against project commitments
Delivering against service level commitments
Delivering against specific quality measures
Reducing or managing costs/overheads
Business/user satisfaction
Customer satisfaction (e.g. NPS)
Other (please specify)
2.13 Are you responsible for any of the following?
Yes
No, but I am involved
No involvement
Managing people
Managing projects
Managing a department or function
Managing a budget
Making business cases
Making purchase recommendations
Approving purchases
Managing internal relationships
Managing customer relationships
Managing partner relationships
Managing supplier relationships
2.14 How many people report to you either directly or indirectly?
More than 1000
More than 100
More than 10
More than 5
1 to 5
None
3. INVESTMENT AND DECISION-MAKING
3.1 Which of the following do you personally get involved in when a significant technology-related decision needs to be made?
Tick all that apply
Setting the investment agenda
Which ideas, opportunities and initiatives should be considered?
Defining specific requirements
Which approaches, architectures and types of solution make sense?
Selecting suppliers and solutions
Who can meet our needs in the right way and deliver value for money?
3.2 Who tends to be involved more generally?
Tick all that apply
Senior execs
Finance and procurement
Business managers
IT leader(s)
Project managers
Domain specialists
Other
(please specify)
Setting the investment agenda
Defining specific requirements
Selecting suppliers and solutions
3.3 Do significant technology decisions tend to be driven/controlled centally or locally?
Mostly centrally, e.g. from head office or group IT
Mix of central and local
Mostly locally, e.g. within departments and/or locations
N/A – too small for this question to apply
Unsure
3.4 And thinking about how IT and 'the business' work together, how often do technology-related decisions follow these patterns?
Frequently
Sometimes
Rarely or never
IT controlled:
IT team identifies the need, then makes a decision and acts unilaterally
IT driven:
IT team identifies the need, then ‘sells’ an idea to business stakeholders
Collaborative:
Business stakeholders and IT collaborate to define the need and solution
Business driven:
Stakeholders identify the need, then engage IT to work it into the plan
Business controlled:
Stakeholders identify the need, then select the solution unilaterally
3.5 And what's the typical pattern that applies to technology decisions in relation to the following specifically?
IT controlled
lT driven
Collaborative
Business driven
Business controlled
Unsure
Major business transformation initiatives
Major IT transformation initiatives
Routine infrastructure upgrades or extensions (covered by existing budgets)
Project-level technology requirements (covered by existing budgets)
Core business applications and services (marketing, sales, operations, etc)
End user productivity and collaboration (inc desktop and mobile)
Emerging technology adoption (AI, edge, IoT, etc)
Security, risk and compliance requirements
Strategic supplier contracts and commitments
3.6 Who, specifically, has a significant say when it comes technology decisions in these areas?
Tick all that apply
Senior execs
Finance & procurement
Business managers
IT leader(s)
Project managers
Domain specialists
Other
(please specify)
Major business transformation initiatives
Major IT transformation initiatives
Routine infrastructure upgrades/extensions
Routine project-level requirements
Core business applications and services
End user productivity and collaboration
Emerging technology adoption
Security, risk and compliance
Strategic supplier contracts/commitments
3.7 What's the most people you have every seen involved in a technology decision?
3.8 Beyond routine day-to-day spending, what’s the number of people (or range) more normally involved?
3.9 Is IT involved early enough in important business initiatives and decisions that involve technology?
Generally yes
Frequently no
Generally no
Unsure
3.10 What stands in the way of IT getting involved early enough in relevant business initiatives and decisions?
4. INFORMATION SOURCES AND DELIVERY
4.1 What's your level of preference for the following in general?
High preference
Medium Preference
Low/no preference
Online written content
Downloadable content
Infographics
Webcasts
Podcasts
Face to face events
Interactive online forums
Other (please specify)
4.2 How important is input from the following when setting the investment agenda?
Important
Often useful
Rarely useful
Wouldn't trust
Unsure
Colleagues and peers
Consultants
Industry analysts
Suppliers
Business press
IT press
Social media
4.3 What about inputs when you are defining specific requirements?
Important
Often useful
Rarely useful
Wouldn't trust
Unsure
Colleagues and peers
Consultants
Industry analysts
Suppliers
Business press
IT press
Social media
4.4 And what about inputs when selecting solutions and suppliers?
Important
Often useful
Rarely useful
Wouldn't trust
Unsure
Colleagues and peers
Consultants
Industry analysts
Suppliers
Business press
IT press
Social media
4.5 How useful is material aimed at the following during the decision-making process?
Extremely useful
5
4
3
2
Not useful at all
1
Bringing you up to speed on the latest ideas and developments
Getting an independent perspective on what suppliers have to offer
Educating business stakeholders on what really matters and why
Understanding the practicalities of emerging ideas and solutions
5. SUPPLIER SELECTION IN MORE DETAIL
5.1 When looking for a supplier to meet an important requirement, how frequently does the following happen?
Frequently
Sometimes
Rarely or never
Unsure
We ask our existing supplier(s) if they can help, and only look elsewhere if they can't
We do extensive research, then approach suppliers once we have a good feel for what's available
We do the minimum research, then get some some relevant suppliers in to talk through our needs
We engage the supplier(s) that have done the best job of schmoozing our execs
5.2 All other things being equal (functionality, pricing, etc), how likely are you to do the following when choosing between solutions and suppliers?
Highly likely
5
4
3
2
Highly unlikely
1
Chose an incumbent supplier over one you have never bought from before
Choose an established market leader over an emerging challenger brand
Favour a supplier with a broad portfolio over a niche/specialist player
Favour a cloud service over an on-premise option
Favour a suite-based solution over ‘best-of-breed’
Favour a managed service over a self-managed option
Favour a pre-integrated solution over the DIY approach
5.3 How much would the following encourage you to select a challenger brand or niche specialist player over a bigger established brand?
Big influence
Some influence
No influence
N/A - can't rely on this
Unsure
Alternative mindset, philosophy or culture
More likely to encourage new ideas and ways of working
Less drag from baggage and/or legacy
More focused approach to R&D and innovation
Deeper domain expertise and experience
More likely to listen to and be influenced by customers
Less likely to take customers for granted
Greater commitment to latest architectures, standards, etc
More likely to be flexible and easier to work with
Keeps incumbent suppliers on their toes
5.4 And how much do the following
discourage
you from considering a challenger brand or niche specialist?
General concern
Have to beware of
Not a concern
Unsure
Narrowness of perspective; if all you have is a hammer...
Narrowness of solution; greater integration burden
Concerns about mainstream readiness
Dificulties acquiring relevant skills and experience
Priorities skewed towards a few early/large customers
Concerns about financial stability and staying power
Concerns over possible future acquisition
Limited resources leading to support issues
Smaller ecosystem limiting third party options
Undermines value from existing supplier contracts
5.5 Is there anything you would like to add on choosing between different types of supplier?
6. AND FINALLY
6.1 Would you like us to particularly prioritise content in any of the following areas over the coming year?
Yes
Don't care
Less of this please
Datacentre systems
e.g. servers, storage, networking, platform software, integrated systems, automation/management
Digital workplace
e.g. desktop/end-user equipment, productivity/collaboration systems or equivalent cloud services
Business applications
e.g. ERP, CRM, HCM, and other business-level packaged solutions or equivalent cloud services
Software delivery
e.g. Development, testing or DevOps tooling, third-party development or integration services
Risk management
e.g. security, privacy, compliance, data protection and business continuity solutions or services
Infrastructure services
e.g. Cloud services (IaaS or PaaS), traditional hosting/co-lo services, managed services
Telecommunications
e.g. Voice and/or data networking services, including comms-related managed services
Emerging technologies
e.g. Machine learning, AI, advanced analytics, IoT, quantum computing
Supplier management
e.g. Evaluation, selection, commercial and legal, ongoing management
Other (please specify)
6.2 If there was one thing you could change about The Register, what would it be?
As usual, your responses will be anonymous and your privacy assured.